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Research & Strategy

Bridging the gap between what we think we know about users, and what their needs, behaviors and motivations really are.

Here are few experiences that I would like to share.

  • Web Application

    Initially the product (web application) was built with a hand full of developers and a UI designer. It was long time that anybody had looked in to the UX part. We were on the process of revamping the product.

    I was tasked to create an experience that would delight the users, I was on the driving seat. I defined the behavior and sequences of functionality, structure the content and designed user interface elements to help users achieve their goals.

    Developed use case scenarios, task analysis and mental models to illustrate process flows. Built UI elements to understand and demonstrate the interaction with, functionality and content.

    Created prototypes to test interaction concepts in action and get user feedback before deciding on the best solution.

    Web Application
  • Standalone Application

    Windows standalone Application

    This application was to help the user to build and publish insights. It was a real challenge. Hitting on real user needs and behaviors, I worked on the project to bring a perfect harmony with business objectives and technical constraints.

    As the user had to build insights, defining schema it was essential to get it accurate. So I came-up with a wizard based layout, this guided the user to navigate according to the work flow. I added a provision to notify and inform the user whenever he/ she made mistakes.

    The system now was intelligent to direct the user to complete and publish the task without any skips and errors.

  • Mobile - Application

    As we all know Mobile apps and HTML5 are two of the hottest technologies right now. Studies show that mobile devices have drastically shifted the online landscape.

    To help the business grow and be in the market, I created prototypes for mobile application which is the most cost-effective way to get necessary user feedback.

    The prototype was a full-fledged beta app, which was installed on devices and used for "real world" user feedback. Obviously, there is more cost associated with this approach, but we can move more quickly to market by testing a real app. There are many mobile device features that just can't be replicated on paper: swiping, pinching, shaking, sound effects, and more.

    Standalone Application
© 2014 shabu kutty